Parts approach
Since Coopetition flows from Game Theory, Brandenburger and Nalebuff suggest to view your company’s strategy formulation process as a game.
Drawing the Value Net is just the first step towards changing the game.
The next step is to identify all the elements of the game which consists of five components, using the acronym PARTS:
Drawing the Value Net is just the first step towards changing the game.
The next step is to identify all the elements of the game which consists of five components, using the acronym PARTS:
- Players - ask yourself who the players are in the game and divide them into Customers, Suppliers, Competitors and Complementors.
- Added value - added value measures what each player, in each role, brings to the table.
- Rules - each industry and market has rules and regulations.
- Tactics - what actions can one player take to shape the strategies, actions and perceptions of other players in the market?
- Scope - industries are often not isolated, but linked to other industries instead.
